Charles Ostman

For this web redesign project, the challenge was to create a contemporary design for the scientist Charles Ostman, that makes his writings easy to read, and easily accessible while bringing a new modern color scheme to attract his younger followers.

Project Categories

Branding | UX/UI Design

Software used

Adobe Illustrator - Adobe InDesign - Adobe XD - Re-branding - Re-design

Gallery

 

For this reason, I tried to make the rebranding close to the original by choosing a quite similar font for the logo, and add some details that represent the field of services of the brand.

 

For the color, I had chose the colors relating to the quantum science and the space atmosphere. Also, to use those close in a consistent way allover the new design.

 

For the layout and the content organization, I used grouping item, and more white space to organize information. Also I tried to fit to use background images of the same atmosphere to relate to original design, and only for the first section and for the footer.

 

Also, a soft use of shapes and illustration in the background of the of the body content, to subtly guide the reading and to separate sections.

 


I used a reciprocity technique for a call for action, because there was no call for action to encourage the user to interact with the services of the brand.

 

 

Interactive prototype

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